Where *could* your project exist, and what would it take to be in there(i.e. gallery, supermarket, phone, school)? To explore this, you need to think about the context as a part of the system itself.
Map your idea or project inside at least 3 different systems, and map how it would interact within that system to produce novel properties. While you’re not necessarily making products for the market, taking some of the principles and exercises from the world of product positioning can be helpful.