Take some time to imagine your project in a completely different form. If you are thinking of making a phone app, think about a music track or a parade inflatable! A 2×2 matrix map can be a tool to imagine form (music or a crayon drawing), scale (gigantic/miniscule), or audience size (one person/millions) of a project in entirely new ways that could impact your design. Example: a 2×2 matrix is a diagramming tool that can help you prioritize, analyze, and creatively brainstorm. All you need are two pairs of opposing concepts.